NIL Coach LLC
Registered NIL Agent · El Dorado, Kansas

Represented Like Family. Prepared Like a Pro.

NIL Coach LLC is a boutique athlete representation firm built to maximize your NIL earning potential during your five years of eligibility, while preparing you for a professional career.

Schedule a ConsultationExplore Services
College Basketball Coaching
0Yrs
Higher Education Administration
0Yrs
Years of Eligibility
0Yrs
Professional Partners
0
Attorney · CPA · CFP
Registered NIL AgentAthlete RepresentationContract NegotiationPersonal Brand ScalingNIL AttorneyCPA Tax AdviceCertified Financial PlannerBoutique ServiceFamily FirstRegistered NIL AgentAthlete RepresentationContract NegotiationPersonal Brand ScalingNIL AttorneyCPA Tax AdviceCertified Financial PlannerBoutique ServiceFamily First
About NIL Coach01

A boutique firm built on experience and family.

As a registered Name, Image & Likeness (NIL) agent, Dr. Jonathan Craig built NIL Coach LLC as a boutique firm that leverages his knowledge and experience to maximize the NIL earnings of athletes during their short five years of eligibility.

His experience includes 10 years of college basketball coaching, 12 years of higher education administration and research, and a doctoral dissertation written on NIL. That breadth of expertise is the foundation of a premium, best-in-class service athletes can't find with other agencies.

Advisor in a navy suit reviewing documents with a young athlete at a walnut table
1:1 Advising
Every client treated like family
Why NIL Coach02

Not an agency. A relationship.

We don't represent athletes as account numbers. We build trust, direction and a relationship that lasts through your entire career.

01

Family First

Our relationship is as important to us as family, from your first deal through your professional career.

02

Expertise

College coaching, higher education leadership and doctoral NIL research behind every decision.

03

Full-Service

Legal, tax and financial guidance through our NIL attorney, CPA and certified financial planner partners.

04

Boutique

A focused roster means best-in-class, high-touch service for every athlete we represent.

Full-Service Representation03

Everything you need, under one roof.

The guidance of a full-service firm with the attention of a boutique, from your next deal to protecting what you earn.

Schedule a Consultation

Legal, tax and financial planning services are provided through independent professional partners: an NIL attorney, a Certified Public Accountant (CPA) and a certified financial planner.

Five Years of Eligibility

Five Years to Maximize. A Career to Prepare For.

Your NIL window is short. We build a strategy that captures every opportunity now and sets you up for what comes next.

How We Work04

Built around your career.

Every athlete gets a clear plan, coordinated expertise and a relationship that lasts beyond eligibility.

  1. 01

    Connect

    We get to know you, your family and your goals.

  2. 02

    Evaluate

    A personal brand audit and review of your NIL opportunities.

  3. 03

    Strategize

    A plan to maximize earnings across your eligibility.

  4. 04

    Negotiate & Protect

    Deals negotiated, backed by legal, tax and financial support.

  5. 05

    Prepare

    Positioning you for a professional career beyond college.

Advisor in a navy suit, a young athlete and two professionals reviewing plans in a conference room at dusk
5YEARS
Eligibility windowOne coordinated team
The Full-Service Firm05

One firm. Every professional you need.

Clients receive coordinated support across representation, marketing, legal, tax and financial planning, so every decision works together.

What's included
  • Athlete Representation
  • NIL Consulting
  • Contract Negotiation
  • Social Media Audits
  • Ongoing Marketing Consultation
  • Legal Services via NIL Attorney
  • Tax Advice via CPA
  • Investing & Financial Structures via Certified Financial Planner
Meet the Founder06
Empty college basketball arena seen from the coach's bench, with a clipboard playbook and whistle on a chair
Founder · Registered NIL Agent

Dr. Jonathan Craig

Founder, NIL Coach LLC · Registered NIL Agent

As an agent, Dr. Craig brings 10 years of college basketball coaching experience, 12 years of higher education administration experience, and expert knowledge of NIL, the subject of his doctoral research.

“My goal as an agent is to build relationships with my clients that matriculate through the entirety of their career. Our relationship is as important to me as my family.”
— Dr. Jonathan Craig
Credential 0110

10 Years of College Basketball Coaching

A coach's perspective on development, competition and what athletes need to succeed.

Credential 0212

12 Years in Higher Education Administration

Deep understanding of how universities, compliance and athletics work together.

Credential 03PhD

Doctoral Research on NIL

A dissertation written on Name, Image & Likeness, the foundation of every strategy.

Credential 04NIL

Registered NIL Agent

Formal representation built on integrity, trust and a long-term relationship.

Athlete Stories07

Trusted by athletes and their families.

College basketball player in a navy warm-up sitting on the bench, side profile in arena lightCollege Athlete

“He treats us like family.”

From day one, every decision was explained clearly and made with my future in mind.

College AthleteBasketball
01 / 03
College athlete seen from behind walking out of a dark tunnel toward bright arena lights
Your next chapter starts here

Your Eligibility Is Limited. Your Potential Isn't.

Let's build a strategy that maximizes your NIL today and prepares you for a professional career tomorrow.

Contact08

Let's talk about your future.

Tell us about the athlete, the sport and the goals. Dr. Craig personally responds to every inquiry.

Schedule a Consultation

Please do not include sensitive personal, financial or health information in this form.